Beginning Google Analytics: Interpreting and Acting on Your Data

Google has provided a 9 minute overview of its web site reporting tool, Analytics. In this overview Google reviews the tool at a high level and provides examples of data for context. Since we set up all of our QuantumCMS client sites with Google Analytics, you should already have access to this tool, and this overview helps you make sense of the data being gathered about the users on your site. Some of the interface elements have changed a bit since Google made this video, but the features are still the same.

If you've just started to use Google Analytics and aren't sure which reports to look at, this video provides a helpful 1st-time analysis walkthrough. You'll learn how to interpret what you see in these key reports and what actions you should take as a result.

As always, if you have questions, please don't hesitate to contact us.