When everything is going green, check this out.
ONLINE ADS PRODUCE TONS OF CO2
Marketing consultancy firm Trinity P3 released audit figures suggesting that the power-hungry infrastructure of the Internet means online ads have a greater carbon impact than print ads. The audit revealed that non-targeted banner ads are among the biggest contributors in advertising to carbon emissions, with one un-targeted banner ad emitting more CO2 than a full-page newspaper ad running in…
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Posted on December 16, 2008 at 12:00pm — 9 Comments