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ONLINE ADS PRODUCE TONS OF CO2
Marketing consultancy firm Trinity P3 released audit figures suggesting that the power-hungry infrastructure of the Internet means online ads have a greater carbon impact than print ads. The audit revealed that non-targeted banner ads are among the biggest contributors in advertising to carbon emissions, with one un-targeted banner ad emitting more CO2 than a full-page newspaper ad running in five capital cities. A single banner ad produces as much as 7.2 tons of carbon dioxide per week according to the research.
Although Trinity P3 is based in Australia, the data used came out of the U.S. from a study conducted by Stanford University into the impact of a banner ad on Yahoo! per million views.
Christopher Sewell, business director at Trinity P3 said advertisers do not understand the significance of the issue.
"Advertisers aren't in the same league as power plants or cement-making factories or aluminum smelters, but the global impact from advertising is massive," he said.
ONLINE ADS PRODUCE TONS OF CO2
Marketing consultancy firm Trinity P3 released audit figures suggesting that the power-hungry infrastructure of the Internet means online ads have a greater carbon impact than print ads. The audit revealed that non-targeted banner ads are among the biggest contributors in advertising to carbon emissions, with one un-targeted banner ad emitting more CO2 than a full-page newspaper ad running in five capital cities. A single banner ad produces as much as 7.2 tons of carbon dioxide per week according to the research.
Although Trinity P3 is based in Australia, the data used came out of the U.S. from a study conducted by Stanford University into the impact of a banner ad on Yahoo! per million views.
Christopher Sewell, business director at Trinity P3 said advertisers do not understand the significance of the issue.
"Advertisers aren't in the same league as power plants or cement-making factories or aluminum smelters, but the global impact from advertising is massive," he said.
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Comment by Tswiatek on December 18, 2008 at 5:26pm -
sorry i edited the blog which i though i was adding to it but it replaced the original post
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Comment by dflee30 on December 18, 2008 at 5:24pm -
Why don't any of these comments match the posting? 'm confused!?
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Comment by Timothy J. Finucane on December 12, 2008 at 8:49pm -
I'm not sure it changed enough to hurt brand recognition. In fact, if you go back in time the logo for Pepsi has changed quite a bit. Everyone still knows ans recognizes who Pepsi is. Check out this site to see some of the old logos: http://www.pepsigallery.com/
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Comment by Patrick S. Johnson on December 12, 2008 at 4:02pm -
I don't hate it, but I don't love it. I am as indifferent to this design as I was the last one.
I'd think there would be a negative effect in changing the logo for such a popular brand so significantly. According to this site, Pepsi is #7 of 10 most recognizable brands (that link is a year old and says according to a Harris poll, so take that for what its worth).
From a marketing standpoint wouldn't the differences, even though it is very little between products, hurt brand recognition?
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Comment by Dan Griggs on December 12, 2008 at 1:17pm -
I like the overall design, but the different Pepsi circles, not so much.
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Comment by Tswiatek on December 12, 2008 at 11:00am
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diet has the slimist O cals, regular has a medium 100 cals, and max has the largest but max is 0 calories O carbs and 0 sugar. so I don't think so.
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Comment by Nick Gianadda on December 12, 2008 at 10:57am -
Does the size of the sections mean something? like the numbers of calories or amount of caffeine?
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Comment by Timothy J. Finucane on December 12, 2008 at 10:35am
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Pepsi had sent the new designs to 25 of the top social media people. Most of them failed to comment on the design and just blathered on about how cool it was that Pepsi sent them out. I don't care for this design. I liked the variety of designs they did recently with their design contest; it was more fun waiting to see what the next design would be. As for the smile thing: people are happiest drinking Pepsi Max? Bah, it tastes horrible. Dumb concept, most people won't get that.
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Comment by Gregory Dooley on December 11, 2008 at 6:00pm -
The MT. Dew one is the only bottle I like, I do like the new design for the cans though. Soda (Yes Soda) tastes better out of a can anyway.
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